Lo que más me gusta del diseño es cuando funciona en varias lecturas, a primera vista te llama la atención, pero entre más lo miras más sentido coge. Eso es lo que intento construir en cada proyecto, algo que atraiga sin ser superficial y que cada decisión tenga una razón de ser.
Llevo más de siete años diseñando libros, y fue ahí donde entendí que un buen diseño no compite con el contenido, lo refuerza. Hoy estoy en un momento de transición donde quiero llevar ese criterio conceptual al diseño de experiencias digitales y/o a roles donde pueda orientar equipos y definir direcciones, no solo ejecutar piezas.
Estudié publicidad y luego hice una maestría en diseño gráfico en Barcelona, ciudad que me marcó profundamente por su forma de integrar el diseño en la vida cotidiana. Desde entonces viajar se ha convertido en parte de mi proceso creativo, cada ciudad nueva me recuerda que el diseño no vive solo en pantallas o en libros o en marcas, sino también en los espacios, los objetos y los detalles que le dan voz a un lugar.
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What I like most about design is when it works on multiple levels, it catches your eye at first glance, but the more you look at it, the more it makes sense. That’s what I strive to create in every project, something that’s appealing without being superficial, where every decision has a purpose.
I’ve been designing books for over seven years, and that’s where I realized that good design doesn’t compete with the content, it reinforces it. Today, I’m in a transitional phase where I want to apply that conceptual approach to digital experience design and/or roles where I can guide teams and set directions, not just execute individual pieces.
I studied advertising and then earned a master’s degree in graphic design in Barcelona, a city that left a deep impression on me because of the way it integrates design into everyday life. Since then, traveling has become part of my creative process; every new city reminds me that design doesn’t live only on screens or in books or in brands, but also in the spaces, objects, and details that give a place its voice.
I’ve been designing books for over seven years, and that’s where I realized that good design doesn’t compete with the content, it reinforces it. Today, I’m in a transitional phase where I want to apply that conceptual approach to digital experience design and/or roles where I can guide teams and set directions, not just execute individual pieces.
I studied advertising and then earned a master’s degree in graphic design in Barcelona, a city that left a deep impression on me because of the way it integrates design into everyday life. Since then, traveling has become part of my creative process; every new city reminds me that design doesn’t live only on screens or in books or in brands, but also in the spaces, objects, and details that give a place its voice.
